Photographers are really good at taking amazing photographs of the places they go, what they see, what inspires them, and great light. But a lot of photographers who want to start a business with their photography don’t know what they should do after they take that award winning shot.
The bad news is, there’s not exact answer for what you should do, and there’s certainly no science or pattern you can follow. Different things work for different people. It’s important to go through the process of post-shot excitement to achieve success with your photograph. Let’s look at some of the steps photographers can take after they take an amazing photo.
The first thing you need to do is edit your photograph. If you’re shooting your photos in RAW format (what is raw?) you’re basically telling your camera, “Take these photos as I say because I’m going to edit them later.” RAW files were designed to be edited and altered, thus they must be edited.
RAW is a file that is stored on your memory cards as close to what the sensor saw as possible. RAW files are extremely large because they store the most amount of information as possible.
When you hear photographers talk about digital negatives, they are talking about RAW files because RAW is the digital version of a negative in film photography. Instead of taking the negative into a dark room to create a print, digital negatives are imported into a RAW compatible editing software to develop the file into a photograph similar to what was seen in the field.
One of the most important things to know when you are working with RAW files is that in post processing, all of your digital data is stored after each change. For example, if you are editing a RAW image of a sunset, you might change the saturation and luminance of colors. Since you are editing a RAW file, every part of the image will maintain it’s quality. However, if you had been editing a JPEG file, each time the photograph is altered, the software would compress the image quality, making it a smaller file for each edit.
Build Your Audience
Building an audience that can’t get enough of your photography is crucial in the photography world. Not only do people want to see your photography, but they want to see new photos all the time. Your followers know which photos you’ve shared over and over, so if they keep seeing the same photos, they will become less interested. That’s why it’s always important to constantly take new photographs and build your portfolio.
I have a theory that the more portfolio worthy photos you take, the more followers you will get. So, how do photographers share their photos? Well, if you’ve been under a rock for the last five years or so, you don’t know about social media.
You should always share photos on major social sites; Facebook, Twitter, Instagram, and Google +. Don’t worry about the fact that you don’t have very few followers at first (aka just your mom), as you grow and get better while posting new content, your followers will grow.
Whenever you’re posting to social media, you should always be aware that you’re renting space on your followers feeds for free. That means you don’t want to bombard them with the fact that you want to make money. They all know you would like to make money. That’s like getting a plate of free food then asking them if they want to buy it back from you. It makes no sense and they don’t like it.
Instead, give them free content, a lot of free content, before you ask for anything in return. Post photos from your latest shoot and tell a funny story about the amazing photo. Do that over and over. Then, you can ask for a small amount of money with a post about your photo store.
If you find a sharing formula that highlights your amazing photo strategically, you will win in photography.
It takes time.
It takes patience.
It takes diligence.
Be willing to put in the work.
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