This is a preliminary warning to the photography purists reading this that think photography should only consist or a camera, lenses, and a tripod. If you think like that, look away! Be warned, I’m talking about GoPro in this post!
Now to your regularly scheduled post…
Photoshop, Lightroom, and GoPro software?
That’s right. I’ve started to put all three in my post processing workflow. I don’t use the GoPro editing software for any photography, but it’s all I use whenever I’m editing my videos. Yes, I have tools to shoot video with my GoPro (sigh… including a selfie stick…). They significantly help me film videos on content that I can use later for my media marketing.
Why You Should Care About GoPro
Photographers should learn to use GoPro software to help them create media content apart from photos. Yes, photos are important, but videos are becoming even more important and prominent on social media platforms like Facebook.
First of all, using a GoPro and the software (their software is free by the way) is so simple. The ease of use for a GoPro is crazy. I thought it would take a couple weeks to learn, but it only took me a couple minutes. There are only two buttons to learn. TWO!
Also, the GoPro cameras are extremely small and portable, nearly impossible to break (if they’re in the case), and they have a waterproof case for extra protection. I never worry about breaking my GoPro like I worry about breaking my DSLR.
The software is also easy to use. They have created it so you can follow three basic steps; import, edit, and export. They also let you choose templates for you to grasp editing techniques and fast video production if you don’t know what you’re doing yet.
The GoPro Media Advantage
Think about what you watch the most on Facebook. Videos that are under two minutes long, interesting filming viewpoints, and transitional editing that make the videos more interesting. All of those things point directly to the typical GoPro videos. Use this to your advantage! Use the GoPro and the GoPro software to create marketing videos for your photography business!!!
Here’s one I created for my photography…
Do you use a GoPro with your photography?