Your Best Marketing Asset as a Photographer

email-1241812What’s your best marketing asset as a photographer?

It’s your camera right? It’s gotta be the camera. I mean, how else would you share all of those awesome photos on Facebook and Twitter?

No, it’s not the camera.

Lenses, then. Without a proper lens selection, you can’t show different scenes and events in the right composition.

No, it’s not the lenses, either.

If it’s not the camera or lenses, it’s probably your phone. You can do everything with your phone! It’s even a camera whenever you’re in a pinch!

Nope. Not the phone.

When you’re running a photography business, your best marketing asset as a photographer is your email account.

Email is your best marking asset because of two reasons. The first is that it gives you direct access to your most loyal followers. They are the ones who actually sign up for your email list, click on your mass emails you send out, and come to events after learning about them via email. A lot of people think that email marketing is a thing of the past, however if you look at some of the people still using it well, you would reconsider.

Take Mark Cuban for example. Most of you know who he is from his role on the TV show Shark Tank. However, Cuban has been famous for a while to sports followers because he is the owner of the NBA franchise, Dallas Mavericks. Recently, Cuban was trying to acquire a player who eventually signed somewhere else. Instead of going to Facebook or Twitter, Cuban went to his email account where he directly sent out a mass email to the Mavericks fans so he could explain why they didn’t get that player. Cuban described why he chose email:

  1. He could easily explain what happened
  2. He didn’t have to deal with negative trolling
  3. It gave him direct access to his most loyal fans

Email is still relevant.

Reason number two why email is your most important asset is a story from my own background. When I was first starting out in photography, I had ZERO connections. It’s hard to get anywhere when no one knows who you are. One day, I decided to do something about it. I spent the entire day sending emails to photographers and photography companies to see if they had any options for me. I was astonished to find that there were a lot of companies that were willing to help me out.

You see, everyone has an email account. Everyone gets emails. Why not send some? The worst they can do is say no. And most of the time, they say yes!

Are you using your email to it’s full potential?